Reopening of damavand production line
Greetings to all the esteemed journalists and all the attendees
I’m glad that you accepted our invitation, so we can share, as clear as water, our point of view on the recent news about Damavand. My name is Michel Rascao and I am Damavand Company General Manager for the last 2 years. I’ve been working for more than 20 years in one of the biggest and most reputable worldwide food company, in different continents and countries. According to my experience, this is quite unique case where a more than 40 years old brand is publicly shamed without previous verification and inquiry with the management, which is something we do not understand. However, our policy has always been to respect authorities and the public, being transparent, and having a fact based approach not commenting on rumors. We believe that during an investigation, each parties need to avoid creating public confusion and fears before a final fact based conclusion. This is the reason why we kept silent until now, collaborating with the authorities in order to have all documents and proofs before concluding. Although Damavand company was cooperating with authorities to complete the investigations, unfortunately there was contradictory public news about this subject in different media that not only affected the reputation of a 40 year old Iranian brand, but also tarnished the bottled water category reputation It is obvious that Damavand Company is and has always been committed to produce products that are fully compliant with all regulations. Now that the investigation is over and that our operation is back to normal, it is time for us to be as clear as water and clarify publicly some points:
The first point: Damavand Drinking water is and has always been free of any contamination.
To support the authorities in their investigation and confirm that products were indeed safe to consume, Damavand had several independent tests conducted. All tests did not find any microbiological contamination in Damavand water. Supporting documents have been shared with the authorities and some have made publicly available/published, showing that Damavand Drinking water never had microbial contamination. Including P.aeruginocas As part of our process, we carry out daily about 50 quality assurance tests, supported by several accredited and independent local labs and also the reputable “European research center” in France. In addition to these tests, the Iran Standards Organization and FDO do regular tests to renew our license. Only quality approved products, free from any contamination are allowed to go to the market. All these tests results are available and will be given to you, certifying that Damavand products are healthy and free of any contamination. Based on these facts, we want to reassure you that all products passed the strict standards and regulations and are perfectly safe to consume.
Second Point: Damavand has always been transparent and honest with consumers on its products, and has always been clear on producing Damavand Drinking Water.
Nearly 2 years ago, Damavand Company, went through a huge investment to install one of the most advanced microfiltration system to its factory production line and moved from natural mineral water to drinking water. The moment you add a filtration process, the denomination is automatically changed to drinking water and we cannot use natural mineral water denomination. The reason for this change is simple: following consumers studies, we understood that consumers prefer a lighter water, so the use of a state of the art process and a microfiltration system allowed us to reduce the natural mineral content to answer consumers demand. It is important to note that this change was heavily communicated through TV ads, billboard campaign and a press conference. To complete this communication, all our labels mention clearly the use of the microfiltration system and even the word “new” was added during the launch to avoid any misunderstanding. All products in the market have these mentions on the labels so you can easily confirm that this point is clear to everyone. Again, all this information and documents are available and will be given to you. All these explanations and evidence proves that the claim that Damavand has not been honest with its costumers/consumers and has deceived them in provision of wrongfully-introduced products, are false and unfair claims that influence the credibility of a committed 40-year-old Iranian brand. Concerning the recent news that our Mineral Water license has been terminated, we would like to clarify that: As Damavand Company moved from mineral water to drinking water, we are not producing anymore any Natural Mineral Water and based on this we voluntarily didn’t apply to renew such license many months ago.
Third Point: Damavand Company cooperated with FDO and didn’t produce during the investigation
To this date, Damavand Company has not received any official report regarding the quality claims of its products and has not received any official, formal and written instructions from the esteemed responsible organizations. Regarding the continuation of production despite the instructions to halt, Damavand Company denies such claim and voluntarily offered as a proof to the esteemed authorities, the more than 6000H of continuous and round the clock footage from 32 CCTV cameras installed in the factory. Again, such footage are available and since they are very heavy, any of you who is interested can contact us and we will send them the whole movie. Regarding the continuation of distribution of products, Damavand Company has not had a clear interpretation of the oral instruction by the FDO, however, we must emphasize that Damavand Company has only distributed products that were in the distribution plans before the oral instruction of the esteemed authorities and it must be strongly highlighted that all those products were produced before any communication, and according to the documentation present in the company were totally approved and safe to consume. Nevertheless, Damavand Company apologizes to the esteemed authorities for the incorrect interpretation of the oral instructions given concerning the distribution of the products. Today, we are talking based on evidence, documentations and facts. Events of the recent days can be a strong blow to any brand and tarnish its credibility and social image; however it is worth reminding that Damavand is a well-known and well-reputed Iranian brand, who developed the bottled water category in Iran, and has been committed & responsible with a more than 40-year-old relationship with Iranians. Damavand has built its relationship with the society beyond business and, as a brand, has focused on its social responsibility towards better health & nutrition. Our constant support to the Kidney Disease Association, hydration stations, the Shadaabi run, Seminar held on role of water in health and research on fluid intake among Iranians, are all examples pointing out to the resolute commitment and attention of Damavand brand to the health of the people of Iran for years. Damavand Company, which we all know has further expanded and developed with considerable investment by a highly credible foreign company, remained with its consumers during the duration of the sanctions imposed on Iran, did not remove its capital from the country and remained loyal and true to its consumers, its staff and the society. to become a successful example for other foreign companies that intend to make investments in Iran. At last, I would like to express our gratitude to all the employees, loyal consumers and customers, and all organizations who supported us during this difficult period, never doubting about the quality of our products.
HistoryAfter research on Iran mineral water sources, a European company established Damavand Mineral Water Company as the first bottled water producer, the founder of this industry in Iran history in 1352. In 1388, 70% of Damavand Company was purchased by a French company, DANONE (DANONE is one of a leading company in food industry) and is managed by them since then. In recent years DANONE by importing production lines and latest world technology in bottled water industry, been able to improve Damavand quality and capabilities. Today, Damavand can produce its products in different sizes and with capacity of 66000 bottles per hour.
The General Manager of Damavand mineral water company, Mr. Michel RASCAO, is from France and with more than 20 years of experience in food industry is managing the company. His aim is to develop and improve Damavand to gain complete satisfaction of consumers.
FactoryAfter conducting several researches and increasing demand of bottled water and creating products’ diversity in market; in 1388 Damavand with cooperation of its French partner, DANONE with aim of enhancing the production capacity and quality has installed the most modern production line in Iran and Middle East.
The 36000 (bottle per hour) Krones line, in addition to the previous lines 20000 and 6000 (bottle per hour) Sidel, makes Damavand mineral water company the most modern and high tech producer of bottled water in Iran.
French company DANONE is a leading company in food industry in four areas of fresh dairy products, bottled water, baby nutrition and medical nutrition. The company feels responsible and committed to produce healthy food for society from birth to midlife and is taking each step just towards this aim. DANONE Group.
- World number 1 in fresh dairy products.
- World number 2 in bottled water.
- World number 2 in baby nutrition.
- European number 1 in medical nutrition.
The DANONE Group has a global presence in Latin America, Africa and the Middle East, Asia Pacific, Central and Eastern Europe and Western Europe
DANONE’s mission is to bring healthy food to as many people as possible.
DANONE bottled water:
- DANONE by owning five world’s top-selling brands (i.e. Evian, Volvic, Aqua) is the second largest bottled water producers in the world since 2010. This company has always tried to encourage consumers to drink healthy fluids and has done a lot of activities in this regard.
1Each drop of Damavand Water starts off as rain or snow of the Damavand Mountains.
2These drops travel through large limestone aquifer that enriches water with calcium and magnesium and are stored in underground aquifer. These underground aquifers are protected by hard and solid of volcanic eruption of the Damavand Mountains. These volcanic layers have low permeability and are a natural protection to the underground aquifers.
3This rich and protected water is Damavand’s water source which is being analyzed on daily basis to ensure its consistent and high quality.
- Equivalent of 6 glasses of water
- A bottle for group use
- Best for dining table, parties, travel,..
- Equivalent of 4 glasses of water
- Distinct bottle shape and personal
- Adequate amount of water for body within 8 hours being at work
- To use all day long and at work
- Equivalent of 4 glasses of water
- Unique bottle shape and personal with an easy cap that opens easily with help of only one hand
- Adequate amount of water for body within 8 hours being at work
- To use on the go; while exercising and driving,...
- Equivalent of 2 glasses of water
- Personal and light bottle
- Practical to use for any occasion during a day.
- Equivalent of 1 glass of water
- Small, light and personal
- Easily fits in bag and pocket
- Ideal amount of water for not long meetings to prevent waste of remaining water in bigger bottles
- Smart choice for catering, business meetings, outdoor moments and travels
- Quite attractive bottle to encourage kids to drink water
- Having 10 different designed that kids can complete a puzzles of Daabi character
- Equivalent of 1 glass of water, suitable for quenching thirst
- Personal bottle for using any time, any where
- Smart choice for playing time, recreation centers, outdoor moments, catering and travels
Damavand Mineral Water Co, by using the modern science and technology and 36 years experience has been awarded 3 international certifications in 1388.
ISO 9001: 2008
ISO 22000: 2005
ISO 14001: 2004
Also Damavand Mineral Water has been awarded the HACCP (the health and safety food certification) in 2010. Based on these 3 international certifications and internal standards of Danone, quality control department of Damavand Mineral Water Co، proceed over 50 quality control process to ensure the product quality, product safety and respect the standards. In addition, Damavand Mineral Water Co, is sending samples to Switzerland labs and Evian in France regularly.
Since Damavand has always valued “Quality”, in winter 2014, after gaining 40th years of experience, Damavand by installing the most advanced technology in producing bottled water industry in the world, has again equipped its factory with the latest technology and by using “advanced micro filtration” is able to offer competitive products with globally well-known brands to Iran market.
Please communicate about the quality of our product:
Why does tea become dark and a couple of white and colorful particles appear in it, when it is made of Damavand water?
The water contains minerals such as calcium and magnesium. When exposed to freezing or heating temperature, its bicarbonates that are dissolved convert to carbonates and settle in the water which is the same for making tea. These minerals have no harmful impact on body. It is good to know that this happens to all waters contains mineral less or more.
What is difference between Natural mineral water and drinking water? (What are bottled water types?)
As you know, in the market there are two types of bottled water: Mineral water and drinking water
Natural mineral waters are those which are a natural source without any refinement process and are achieved only through physical filters. Compounds in underground water source should be constant in all seasons. Drinking water can be provided from a natural source of underground water or wells. In this process, the water can be purified. This refinement is either physically or chemically. Drinking waters from a natural source are obtained by physical refining.
Why sometimes mineral water has undesirable taste and odor?
Water is also a food and its storage condition must be maintained. PET material is not absolute insulator to gas and odor. For example, if a bottle of water (regardless of the brand) is kept in a fish or perfume shop, you would notice that the bottles got the smell of fish (kept in fish shop) and the smell of perfumes (kept in perfume shop).
It is good to mention that Damavand Mineral Water Company has gathered all the required information regarding the storage of bottled water in brochures and have distributed them amongst sales people and shop keepers.
When buying bottled water, please consider the following: - Water should not be exposed to direct sunlight, freezing or humidity.
An important point is not to keep bottled water in the vicinity of non-food products or other products with spicy odor such as detergents, washing powder, tire, fuel or gasoline, perfumes and solvents..
What is TDS?
The “Total Dissolved Solids” in the water is called TDS
Please explain about the nitrates in the water, can boiling the water destroy the nitrates?
It should be mentioned that nitrates, like other elements should be at the level sets by international standards. But this is also essential to keep in mind that its excessive consumption is not beneficial to human body. According to the National Iranian Institute of Standards and WHO, maximum allowed level of nitrates in water is 50 mg per liter. Finally, the nitrates will not be destroyed by boiling. When you boil water you actually increase the amount of Nitrates it contains per liter: the Nitrates stay while the H2O evaporates, hence increasing the Nitrates concentration.
Please explain about the quality of Damavand Water?
The best evidence to explain about the quality of Damavand Mineral Water is receiving international standards such as:
ISO 14001 2004: Certificate of Environmental Protection Management System
ISO 22000 2005: Certificate of Food Safety Management System
ISO 9001 2008: Certificate of Quality Management System
HACCP: Certificate of food safety
Additionally, receiving the Golden Statue of Quality Standards in the first conference of Food Industry and Standards in 1390. It is also necessary to mention that Damavand Mineral Water is regularly tested and reviewed by Beheshti University, in addition to laboratories approved by the Food and Drug Administration and the National Iranian Institute of Standards as well as the well-equipped, high standards and modern laboratories of "Evian" in France.
Please provide information about Damavand Mineral Water Company and Danone.
Damavand is Iran's largest producer and the pioneer of mineral water industry since 1974 with private management in recent decade and partnership with well-known company which is Danone from France and having the largest bottled water production line that produces 36,000 bottles per hour.
Additionally in 2010 Danone group purchased 70% of Damavand Mineral Water Company, its management is done entirely international ever since.
Danone group is one of the world's largest food company based in France; present in over 100 countries around the world; Holds second place in world production of bottled water. More information is available on www.danone.com
Are the plastic bottle used for packaging water carcinogenic?
No, the plastic used in manufacturing water bottles which is called PET (Polyethylene Terephthalate) , should be from food grade type which is safe even in hot or cold conditions. PET is accepted by all safety and consumer protection organizations in the world.
Usually PET is confused with other plastics that were used in the manufacturing other beverages. Unlike them, PET does not contain carcinogens substances or any Bisphenol A.
Is drinking bottled water necessary for children and generally for human?
Generally speaking water is the healthiest food and drink that contains 60% of adults’ body and 80% of newborns’ body. What matters is the balance of minerals in the body that should not be too high or too low. In fact, your body needs water but also minerals to function properly. Remember that all kind of water can quench your thirst, but bottled water has useful minerals. A bottled water with proper minerals such as Damavand can provide a part of minerals such as calcium, magnesium and bicarbonates that are beneficial and needed for health.
But since Damavand Mineral Water Company cannot provide medical advice, with regards to water intake for children it recommends consulting with your doctor.
Please describe the benefits of minerals contained in water?
Calcium: Calcium deficiency causes blood coagulation loss, osteoporosis, bones devoid of minerals, hair loss, brittle nails and hair, tooth decay, irritability and impatience in young people.
Magnesium: Magnesium is useful for heart, muscle and kidney, protein synthesis and activation of specific enzymes, reducing stress, depression and insomnia. if magnesium does not enter the human body, calcium which is one of the most important materials for bones and teeth, will not be established in the tissues.
Sodium: Regulates blood pressure and thickness, also improves muscle function and nerve.
Potassium: improves the performance of the kidneys, adrenal glands, heart, neurons and muscle cells as well as the body water and acidic balance
Has the source of Damavand Mineral Water changed over the year?
No, it is supplied from the same previous underground aquifers. However, since 2010 by using the most modern technology and based on the first clause of National Iranian Institute of Standards, water is reached in a way that do not contain surface pollution.
Why the cap of some bottles turns to green (creates algae)?
This is due to lack of proper storage of mineral water. As you know water is a food and its storage condition must be maintained. For example, water bottles should not be exposed to sun, heat, unpleasant odor and humidity. But unfortunately if a store does not comply with these conditions; accordingly the water loses its quality. Damavand Mineral Water Company has done extensive efforts on creating culture of how the water should be stored by printing related catalogues. Also to protect its products and avoid direct sunlight hitting the bottles, the company has produced colored shrink wraps.
Is mineral water beneficial for kidney?
Generally speaking drinking water is beneficial for kidney. Nutritionists recommend that men should drink 2.6 liters and women 2 liters of water per day. This is even more important due to dry climate of Iran. Drinking credible bottled water with balanced minerals helps eliminate waste from kidneys. It is recommended for people with kidney failure, cardiovascular problems and blood pressure to consult with their doctor.
Why Damavand logo on the labels has changed? Are these bottled waters fake?
No. this is in subsequence of renovation and progress.
Please note that our main icons such as Damavand Mountain will never change.
What does the mineral water consist of?
Source of minerals in water, is of earth elements from a geologically and physically protected underground water source, passing through different layers. Water is characterized by constant levels and relative proportions of minerals and trace elements at the source. No minerals may be added to mineral water.
Please explain TH and Electrical Conductivity?
TH (Total Hardness) and Electrical Conductivity are two items related to water measurement linked to the mineral content.
Why do some white materials appear in the glass of mineral water after 12hrs?
If the water is exposed to air uncovered, the water inside the glass evaporates and the minerals will be more visible. But if the water is covered with a lid, the situation will not happen again.
in everyday life
- Revitalize your body with Damavand water Today’s busy schedules and hectic lifestyles mean we must take extra care of our health. Because the human body is 60% water, an active person needs at least 8 glasses of water (2 L) per day.
- Water needs to be constantly renewed, even when there is no feeling of thirst. Damavand Water is pure and natural source which contains a unique balance of minerals essential for body in today lifestyle.
Water For MothersWater and mothers
Water plays an essential role in the life of pregnant women and young mothers. It is therefore essential for you and your body, to choose the water that’s best adapted to all of your needs. On average 60% of your weight is consisted of water and is completely renewed every 7 weeks primarily through the water you drink. Also, this water contributes to the formation and renewal of the amniotic fluid, the environment where your infant develops and lives for the first nine months of life. At 25 weeks, the fetus itself is nearly 90% water. The quality of the water you drink is therefore crucial for your own and infant’s health. The water must be natural, pure and balanced. That’s why Damavand Water is perfectly suited for mothers and their babies. Its light, neutral taste makes it a pleasure for you to drink all day and night, and is particularly appropriate during this key stage of infant’s development. Damavand Water is free from any pollutants and contains a very low level of nitrates (always less than 10 mg/liter).
Water For KidsWater is one of youth’s first needs.
Your child is always active. Physical activities such as running , football, dancing and other games all cause losing water through perspiration which implicates children’s high need of water for compensating the lost amount. A 10 -year-old child weighing 30 kg needs at least 1L per day except water that is absorbed from food. Therefore, make sure that your kid drinks plenty of water all day long at school and home. Damavand water provides balanced amount of minerals for your child’s body and is a healthier source than sweetened beverages. Learning drinking enough water is good habit that they will keep forever.
Water for elderliesAging well is drinking well
As you know 60% of your body is made up of water. Taking care of yourself, especially when getting older, means staying well-hydrated all day long and it helps you to feel healthy. But don’t wait until you get thirsty. After the age of 50, it takes more time to actually feel thirsty. Seniors need to drink at least 2 liters of water per day. Damavand waters with a unique source and balanced amount of minerals meet senior needs and makes them feel healthy and happy.
شرکت آب های معدنی دماوند، جهت توزیع محصولات خود از شهرهای مختلف ایران، نمایندگی فعال (توزیع مویرگی) می پذیرد. لطفاً متقاضیان رزومه کامل خود را از لینک زیر دریافت نموده و از طریق همین لینک یا فکس ارسال نمایند.
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